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Brand Concept

Hanking Group bases itself on the culture in the Han Dynasty and displays the corporate culture featuring inclusiveness, openness, and harmony. Inheritance from the past history and initiation into the future imply the determination of Hanking in leading the market and the aspiration of becoming the pioneer of creative real estate. 

Hanking’s pronunciation comes from Hanjing in Chinese Pingyin. King refers to the excellent standard and the industrial model, which is the corporate governance of Hanking Group. 

The Logo is a cachet, a symbol of profound Chinese culture. The cornice symbolizes ancient Chinese buildings and gardens, the font is modern, and simplistic, and the English version with KING as a representation of the metropolis of the Han Dynasty. Such trinity of design demonstrates the lofty aspiration and the grand development plan of Hanking Group in urban architecture. 

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